Building a new outdoor brand: Advane
Advane
Sector
Target group
Feedback
"Adston – expertise, passion and professional collaboration at eye level.
The Adston team is supporting me in building my outdoor equipment brand – providing fun and professional collaboration.
I'm still in the start-up phase […] and it's remarkable how Adston turns an original vision into a brand with an identity through creativity and an innovative spirit.
I look forward to continuing to work with them to bring the brand to life and bring people closer to nature."
The challenge
Creating a brand that is more than just a product
At the start of the project, there was only an initial vision and a brand name.Our task was to develop this into a fully formed, cohesive brand:
- Formulating the brand identity:
We worked with the founder to identify what makes Advane unique: balance, movement, a connection to nature and a sense of community. - Developing a visual brand world:
We created a visual identity that brings the brand's values to life with a clear, modern and natural aesthetic, incorporating the logo, colour scheme, typography and imagery. - Conveying emotion:
We developed stylescapes to make Advane's look and feel consistently visible in terms of type, colour, words and images, creating a clear emotional anchor.
Our goal:
To lay the foundations from the outset for a brand that sells far more than products - namely experiences, inspiration and a sense of belonging.
Our Approach
From vision to tangible brand
For us, building a brand is not just about design, it's about creating a promise that resonates with people.At Advane, our focus is on creating more than just products — we want to inspire a movement and invite people to find their own balance again.
Brand identity first:
Only those who know what they stand for can communicate effectively.
Design as an experience:
The logo, colours, typography and imagery are all aligned to create a consistent emotional brand identity.
Community concept integrated:
Advane doesn't just appeal to people — it connects them.
Our goal: To develop brands that are more than just a nice logo from the outset.
Result
A brand that connects nature and community.
Advane has a clear brand identity and visual framework, and is ready to conquer the outdoor world:
- Clear brand identity: Advane stands for balance, strength, and reconnection with nature — not something abstract, but an emotional experience.
- Visual stringency: The logo, colours and imagery convey a sense of movement, calm and natural strength, creating recognisability at all levels.
- Anchoring the idea of community: From the outset, the brand has been designed to focus on exchange, inspiration and shared experiences.
Services
- Strategic brand identity development
- Development of brand values, tonality and brand story
- Logo development and visual brand design
- Development of stylescapes for look & feel
- Basics for brand development