Sponsorship brochure for SV Biemenhorst

After being promoted to the top league, SV Biemenhorst needed an effective sponsorship brochure to attract financial partners and meet the new requirements.

SV Biemenhorst is an up-and-coming club in the district of Bocholt (Germany).After its sensational promotion to the Oberliga, the club made it through to the top division. However, this success also brought new financial challenges. To secure the Oberliga budget for the coming season and take advantage of the increased publicity, the club needed a professional sponsorship brochure.

The brochure needed to convey the club's passion and commitment to potential sponsors and present clearly structured sponsorship packages attractive to large and small companies alike. The aim was to create a visually appealing and content-rich solution that would do justice to the club's new status, while also fostering strong connections with the local community and its businesses.

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Approach:

Our team began this process with extensive research. In a "lightning round", each team member collected inspiring ideas and designs, which we recorded on a virtual whiteboard. This was followed by a "Rapid Fusion", where we identified and refined the most promising ideas, transforming them into three initial rough drafts. These concepts were then developed further in close consultation with the club managers.

Close cooperation with SV Biemenhorst characterised the creative phase. Our goal was to convey the club's ambitions, local heritage and sporting successes clearly and convincingly. At the same time, we developed an understandable and attractive sponsorship model for companies of all sizes. It was important to us to focus clearly on the club's values of community, commitment and success.

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Implementation:

Once the club had approved the plans, we began the implementation process. We developed a 12-page sponsorship brochure in DIN A4 landscape format, printed on high-quality, 250 g paper. The brochure's modern, clearly structured design focuses on presenting the sponsorship models and the club's successes.

In addition to the printed version, we created a digital PDF version optimised for email. This version has been specially adapted for display on various devices, such as laptops, tablets and smartphones, to maximise reach and flexibility for the association.

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Result:

The sponsorship brochure was a great success for SV Biemenhorst. Just a few days after the brochure was distributed, the club chairman got back to us and reported that initial discussions had been held with interested sponsors. After just six weeks, the financial resources required for the upcoming Oberliga-Season  had been secured, thanks to new sponsors and the renewed commitment of existing partners.

The response to the brochure was consistently positive. The club was able to consolidate its new professional image while maintaining its local roots. The brochure will continue to be a valuable tool for acquiring sponsors in the long term, as it can be used as a basis for future discussions.

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Conclusion:

The collaboration with SV Biemenhorst demonstrates the importance of developing customised communication solutions that reflect the identity of a club or company. Our brochure helped the club secure financial support for the upcoming season and positioned the SV Biemenhorst brand as a professional and ambitious Oberliga club.

Thanks to the professional sponsorship brochure, the club was able to secure the necessary financial resources within six weeks and enhance its external image.

• Print design
• Concept development
• Production support

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